Staging has benefits in the eyes of homebuyers
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UPDATED with 2019 Stats!
We all know by now that staging a home helps it sell faster and for more money. The goal is to make the buyer feel at home when he or she sees the property. Home staging to some degree is necessary because it allows the buyer to see how furniture could be placed in the home and how much space will be available when it’s furnished. Think of it like retail stores displaying their merchandise in a way that makes you want to look at it, pick it up—and buy it.
Using data from the National Association of REALTORS®’ 2017 Profile of Home Staging, the adjacent infographic shows the benefits of staging a home for sale.
I find it interesting that although a large percentage of listing agents see the value of staging, an even larger percentage—77%—of buyer’s agents say staging makes seeing the property’s potential easier for homebuyers.
All agents surveyed said staging added value to the seller—up to 15% higher!
So what all should you stage? Most agree the living room, kitchen and master bedroom are the most crucial. Now, no one’s saying take out all your furniture and replace with showroom pieces. It’s just a matter of moving around furniture (maybe removing or adding a piece or two) and re-merchandizing the space to show the room’s fullest potential.
Now, if your property is vacant, then some furniture does need to be added. There are professional staging companies who rent pieces relatively inexpensively, especially considering the added return on investment.
So in conclusion, staging adds value and shortens time on the market. Does that make a believer out of you? Do you have questions about staging or marketing properties to sell? If so, we should be talking 🙂
Download my Staging Checklist here:
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For additional highlights of the 2017 Profile of Home Staging, visit nar.realtor.
I really liked what you said about how a large percentage of listing agents see the value of staging and even buyer’s agents say that staging makes seeing the property’s potential easier for homebuyers. My husband and I want to sell our home and are considering doing some staging to ensure it gets a good response from potential buyers. Thank you for the information about how all agents surveyed said that staging added up to 15% higher value to the seller!
This was a fascinating read and I have to admit that I had not thought that staging mattered that much. However, it is is surprising to see that some agents claimed that it made the value of the home 15% higher. Although, I suppose that ti does make sense since staging the home can make it look as nice as possible to a potential buyer.