Why Your Realtor Should Be More Than Just an Uber Driver

The Importance of Choosing the Right Agent

When you order an Uber, you don’t get to choose your driver. You simply hope they’re skilled, reliable, and will get you to your destination safely. But what if I told you that, in the world of real estate, some agents operate in much the same way? When you click on an agent in the Zillow app, you don’t have any say in who that agent is. You might get someone highly skilled and experienced—or you might not. What you do know is that this agent is often more focused on closing the sale quickly to recoup their high monthly fees to Zillow. This motivation can lead them to prioritize their own needs over yours, which is the last thing you want when you’re making such an important decision.

The Uber Driver Analogy

Just like with Uber, when you use Zillow, you’re often handed off to an agent you didn’t choose. Their priority? Closing the deal as quickly as possible. While that may be fine for a quick ride across town, it’s not what you want when you’re buying or selling your largest asset, your home. Real estate is about more than just getting from point A to point B—it’s about making one of the most significant decisions of your life.

The Real Estate Commoditization Problem

When agents rely primarily on Zillow for buyer leads or just list your property on the MLS for sellers, they’re treating their services as a commodity. These “List-and-Leave Agents” follow a simple, uninspired formula: they take some pictures, post a sign in the yard, put it on the MLS, and then leave it to chance. It’s a homogenized experience, much like an Uber ride, where the focus is on volume rather than quality. The danger here is that you, as the client, don’t get the personalized care, attention to detail, and strategic expertise that you deserve.

What Sets Us Apart

I take a very different approach. For me, MLS marketing is just one piece of a much larger puzzle. I utilize a wide variety of marketing channels, including Facebook, Instagram, YouTube, and TikTok, to ensure your listing gets maximum social media exposure. I also send out mass emails to my extensive database, create high-quality print collateral, and develop online material featured on SoldonShawnee.com. From there, I syndicate your listing to hundreds of other sites. This isn’t a one-size-fits-all approach—it’s a tailored marketing strategy designed to showcase your property in the best possible light to attract the widest audience.

Real Client Success Stories

But don’t just take my word for it. My clients consistently praise several key aspects of working with me. They often highlight my deep expertise and knowledge of the Shawnee market, which allows them to make informed decisions with confidence. They appreciate the personalized attention they receive, feeling like a top priority throughout the entire process. My comprehensive and effective marketing strategies have also garnered compliments for helping their properties stand out.

A common theme in my testimonials is my frequent and transparent communication. Clients value how I keep them regularly updated, respond promptly to their questions, and ensure they’re always in the loop. This level of interaction, combined with my trustworthiness and commitment to their best interests, helps make the buying or selling process smooth and stress-free.

You can read more about these experiences in their own words here. These stories highlight how working with a dedicated, experienced agent can make all the difference in your real estate journey.

Why It Matters Now More Than Ever

The real estate market is always evolving, and right now, the changes we’re seeing could significantly impact your ability to secure the best deal and have your interests protected. That’s why it’s critical to have a skilled, experienced Realtor in your corner—someone who understands the complexities of the market and is committed to guiding you through the process with confidence and support.

When it comes to buying or selling a home, who you hire matters. Don’t settle for a commoditized experience. Choose an agent who will go the extra mile—one who sees you as more than just another transaction. If that sounds like the kind of service you’re looking for, let’s talk. Call/text 405-585-6580 or email Hello@SoldonShawnee.com.