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Virtual staging elevates the look of vacant spaces

bedroom staged and ready for photography

There’s no more starting a home search in a real estate agent’s office or car. Real estate listings are presented to us everywhere online. And listing photos are more important than ever. What that’s done is raise the bar for presenting high quality listing photos.

actual MLS photo of a bathroom sink and toilet with a partial roll of toilet paper on the vanity.My heart breaks for sellers whose listing agents treat their photos like a depressing inventory of their home when they could be merchandizing the features and and showing it in its best light. Every day we see dismal photos like this bathroom vanity with a partial roll of toilet paper, unmade beds, terrible lighting, even reflections of agents (using their phones, believe it or not) in mirrors taking the photo. This is not the way professionals should be marketing listings, dear friends and neighbors.

I utilize professional photography in every listing, regardless of the price point. And in vacant homes, I employ a company to virtually stage the empty spaces. The sophisticated technology of virtual staging has transformed our industry. It’s one of the hottest tools surprisingly few agents are using right now.

With about 44% of homebuyers starting their search online, having your home stand out above the competition means your online photos have to be excellent.

44% of homebuyers start their home search online (2019 survey)

Among buyers who used the internet during their home search, 87% of buyers found photos very useful.

Vacant spaces can lack the “curb appeal” that motivates buyers to take the time to make a visit. Empty rooms appear as boxy walls of white (or even worse, depending on the previous owner’s taste).

Below are some examples of my recent listings where virtual staging gave vacant rooms life.