Showing Feedback Questions That Actually Tell You Something
Most showing feedback is useless. Here’s what I ask instead, and why you’re going to see responses that look nothing like what you’d expect.
BEFORE THE FEEDBACK LANDS
What you’re actually reading when buyer’s agents send feedback
After every showing on your home, ShowingTime automatically sends a feedback request to the buyer’s agent. You’ll see those responses in your seller portal, and some of them are going to look a little unusual.
That’s intentional.
Most agents never change the default ShowingTime questions. They send the same generic form every other agent uses, and buyer’s agents respond to it the same way you’d fill out a customer satisfaction survey at a car dealership. Quickly, vaguely, and without saying anything they’d actually say out loud.
My questions are different. A little humor, a little candor, and suddenly, buyer’s agents are actually telling you something meaningful. The goal is to break down the repetitive formality just enough to get an honest answer instead of a throwaway rating on a 1-to-5 scale.
Here’s what I send, why I send it, and why the responses you’ll see are actually worth reading.
THE QUESTIONS I ACTUALLY ASK
Here’s exactly what buyer’s agents receive after showing your home
I hope everything went smoothly on your showing. Would you provide some quick feedback?
Do you think your buyer is interested?
What do you think about the asking price?
How does this listing compare to others you’ve seen in this price range?
What does your buyer love about this listing?
Open response — buyer’s agent types their answer here.
What does your buyer need or want that this listing doesn’t have?
Open response — buyer’s agent types their answer here.
At what price is your client a buyer for this house?
Open response — buyer’s agent types their answer here.
How many more homes will you see before making a decision?
Anything else to get off your chest?
Open response — buyer’s agent types their answer here.
Thank you for your input. Just click Submit and you’re done.
READING THE RESPONSES
How to read what you’re getting back
Moving on
This doesn’t mean your home failed. It means this buyer wasn’t the right fit, and now we know that quickly instead of waiting two weeks to find out. Every “Moving on” narrows the field toward the buyer who will write an offer.
“You’re close” on price
When interest is “Kinda-sorta” but the price answer is “You’re close,” that’s useful data. The home is competing well. It may need a small adjustment or simply the right buyer to come through.
Open responses
The free-text fields are where the real information lives. Agents who take time to write something in those boxes are usually telling you something worth knowing.
If a pattern starts to emerge across multiple showings, we’ll talk about what it means and whether anything needs to change. One unusual response is noise. Three responses saying the same thing is a signal.
THE COMPARISON
What the default form looks like
For Comparison, I’ll show you the standard feedback form that most agents send without changing a single question.
The energy of a default feedback form.
Is your client interested in this listing?
Very | Somewhat | Maybe | Not interested
Please rate your overall experience at this showing.
Excellent | Good | Fair | Poor
Your opinion of the price:
Just right | Too high | Too low
Please rate this listing (5=Best, 1=Worst):
5 | 4 | 3 | 2 | 1
Comments/Recommendations:
(Free text)
“Somewhat interested” from a buyer who wrote an offer three days later is a real thing that happens. Generic questions produce generic answers.
WHEN I REPRESENT BUYERS
A note on the other side of the table
When I’m working with buyers, I handle showing feedback differently, and the reason goes deeper than personal preference.
Buyer’s agents across the US are bound by a statutory duty of confidentiality to their clients. Providing showing feedback without a buyer’s written authorization isn’t just professionally questionable. It can directly undermine that buyer’s negotiating position by revealing their level of interest before an offer is ever made. The Oklahoma Broker Relationships Act establishes specific duties brokers owe their clients, and confidentiality is among them.
The current custom of routinely providing feedback is a holdover from sub-agency, an era when all agents effectively worked for the seller regardless of who hired them. That era ended after 1999, but the habit stuck.
My clients come first, regardless of which side of the table I’m sitting on. If you’re working with me as a buyer, your reactions to a showing stay between us unless you’ve told me otherwise.
READY TO TALK?
Your home isn’t a template. Your listing strategy shouldn’t be either.
Most agents list your home and wait. I’m asking better questions before the first showing, reading every response, and adjusting strategy in real time. That’s not a template. That’s how I work every listing.
Let’s talk about yours.